Natalia Rocafuerte
Achievement: Automotive Hall of Fame
Dearborn, Michigan, United States
CREATIVE DIRECTION + CURATION
THE ASK: Research and create videos for Achievement: African Americans in Automotive.
THE IDEA: Following Automotive Hall of Fame's Branding and Style Guide, create and research 16 profiles following the Achievements of African Americans in Automotive. Create digital graphics, videos and curate and archive physical objects and representations of individuals.
THE EXECUTION: In two months, a full curated exhibition was created curated digital and physical objects as well as a 20 minute exhibition video available online and at the exhibit.
THE RESULT: A successful exhibit with educational, interactive and archival features. Exhibit will now be transformed as a touring exhibit.
Client:
Achievement: Automotive Hall of Fame
Year:
2022