Wide Awake X Pabst Blue Ribbon
Kicking off their big move to San Antonio, Wide Awake teamed up with Pabst to create a week long immersive pop-up art show, with over 1,500 guests coming through the Aztec Theatre. Collaborating with San Antonio artists Chris Sauter, Natalia Rocafuerte, Charlie Kitchen, Ryan Hunter and fabricators Dom Jimenez and Alan Weissling
—guests explored the foyer of the Aztec Theatre and interacted with our 5 immersive spaces. As an extra bonus, nail artist Dezarae Zarate hosted our creators lab and gave guests custom nail art, inspired by each creative space. Guest DJ group, Midnight Swim, dropped by opening weekend to help set the scene, for a very fun night.
I was consulted on creating graphics for the event, wiring a TV tower and executing the creative concept.
Pabst Blue Ribbon